I'm probably one of the last ones to say anything, or maybe I'm the authority on saying anything, but we sometimes take the idea much, much more seriously than Matthew White. For all the fantasy novelist wrld-builder and all of it likes to ponder the subject, his surreal histories are, in general, extremely tongue-in-cheek and satirical. They're also not meant to be part of any larger "shared universe" (they can't, in fact), but they are all works from the same mind, who's often made the same observations about history.
White makes repeated references to things like "thrones" and even "kingdoms", but he makes certain to never officially invoke a title more associated with Medieval Europe. "President" is used, as is "Colonel". "Governor" is referred to a couple times, though not attached to any specific nation states. As I talked about in Noveember, there's no official correspondence between these terms, the important thing is they're used instead of things words "Duke", "Prince", and especially "King". There's probably a couple of factors here. The first is just White being humorous and whimsical and overall probably adds to the ambiance of Americana. The second is that it makes sense that Americans would be resistant to outright monarchial labels, even if the sementic distinction really doesn't mean anything anymore. But the the third is something, if you're a strange bird like me, can attribute the whole thing to a "translation convention". This is done throughout history...actually done throughout the present where what we call countries isn't necessarily the name they use for themselves. It's something J.R.R. Tolkien has said was done through his legendarium (That is Frodo would never have answered to the name "Frodo"), and it's even something White has claimed for his own works. The idea of using the word "President" in a feudal setting and have it "feel" right is something that's been in my head ever since it was used (as a translated subtitle) in the television show Shogun to describe Yoshii Toranaga's office (Not the Shogunate), which was very interesting, considering the term "Shogun" is a very, very unique feudal titel. So when we go back to White's page on the Roman Empire, and how they radically rejected monarchy to the point "King" was never used during the Republic OR the Empire, instead it was Caesar as something of loophole. That word would travel throughout history, corrupted into terms like "Kaiser", and "Czar", especially ironic as "Czar" would go on to be almost synonymous with absolutism. So if one likes, and doesn't wish to use a term like "President", which rightly or wongly evokes thing modernity and democracy, the actual title could be fiddled with. (The first instinct would be "Potus", although I'm not super, super fond of use of acronyms for the scenario. It's a little "cargo cult".) "Preden" and "Powesrtant" are things that came out of my mouth when saying the word faster, and slower, or in various exaggerated dialects.
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Like we get "Duke" from Dux Bellorum, I've always liked versions of "Jennel" or "Kunnel" or the like, but I've also thought about "Seeoh" or perhaps "Sio" from CEO.
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